Article author Guy Kawaski:
"In twenty-five years I’ve written twelve books. The first ten were
traditionally published. However, when the publisher of my book called Enchantment couldn’t fulfill an order for 500 ebook copies, I decided to self-publish my next book, What the Plus!
"This experience taught me that self-publishing is a complex,
idiosyncratic, and challenging endeavor—as Steve Jobs said, “There must
be a better way. ” I wrote my latest book, APE: Author, Publisher, Entrepreneur—How to Publish a Book, to simplify and optimize the self-publishing process for others.
"Along this journey, I’ve compiled a list of the top ten mistakes that
writers, myself included, make when self-publishing a book. Here they
are so that you can at least make new mistakes— if not avoid mistakes
Before you check the website, see if you have an intuitive feeling for what the 10 mistakes are. Then check your ideas against the ten in the article, here.